Ever found yourself thinking, "How on earth do I connect with these Gen Z folks?" Well, look no further – you've landed in the right place! Watch this video recording from a recent, engaging Q&A session with our Comms Expert on Gen Z, Berina Bulatović, and tackle the perpetual challenge of improving your organization’s communication with the younger generation.

Civilians need to have more and more skills to reach the people who can become their future supporters. In today's media frenzy, you can't just stand out by being an interesting organisation and representing a good cause. That is why it is good for NGO members to keep themselves trained and learn, for example, how to target their audience or how to check whether their campaigns have achieved their objectives.

The art of storytelling is the oldest art of humanity, its ways of reaching populations have evolved over the centuries. Today, a social organization that wants recognition and support in its processes must know how to tell its mission and purpose in less than 1 minute.

For NGOs, face-to-face meetings are very important, but in most cases, it is still necessary to keep in touch with donors and reach new people online. In addition, virtuality is becoming an increasingly important part of our daily lives, which is why every organisation needs to find the right channels of communication. Once they have that, they need to make their issue visible through a likeable message.

Almost all the news this year has been dominated by the development of ChatGPT and Artificial Intelligence (AI) in general, its various uses, and concerns about the new technology. In this article, we try to summarize where ChatGPT can help a non-profit organization in its tasks and what it cannot be trusted with.

We invite you to learn the digital skill of designing, implementing, and developing online campaigns that drive your social organization's objectives within the channels your audience frequents.

The challenge that many organizations face in communications is to build content that touches the lives of their audiences. But there is an even bigger challenge; towards the construction of content of joint value, collectively and making impact visible.

Your campaign pursues a specific purpose. So, you need to understand whether your actions make the intended impact. In order to do this right, you need the right kind of metrics.

What are the values ​​that as organizations and communicators we are promoting to build trust with our beneficiaries and our stakeholders? Building relationships of trust requires a high dose of humility, of seeing people and not just what they represent. Trust is earned by hand, not only by sharing timely and truthful information, but also by establishing permanent communication channels beyond the day-to-day news.

Nearly 100 years ago, on Easter Sunday, a group of women with cigarettes in their mouths walked down the most prestigious street in New York - Fifth Avenue, doing what women were not supposed to do – smoking in public, which back in the day was "not appropriate”.