Digital marketing

Tools

  • Keywords:
  • Online Campaigning
  • Digital marketing
  • Languages:
  • English

Step-by-step instructions, facilitation tips and printable templates for each module of the Campaign Accelerator planning process.

  • Keywords:
  • Digital Security
  • Disinformation
  • Digital well-being
  • Privacy
  • Digital marketing
  • Languages:
  • English

Surveillance Self-Defense (SSD) is a guide to protecting yourself from electronic surveillance for people all over the world. Some aspects of this guide will be useful to people with very little technical knowledge, while others are aimed at an audience with considerable technical expertise and privacy/security trainers.

  • Keywords:
  • Countering Disinformation
  • Media Literacy
  • Disinformation
  • Privacy
  • Digital marketing
  • Languages:
  • English

  1. Understanding information disorder: understand the essentials of mis- and disinformation.

  2. Responsible reporting in an age of disinformation: learn what you should be asking yourself to report ethically and effectively on disinformation.

  3. Newsgathering and monitoring on the social web: find sources, monitor conversations, understand behaviours, track events and find the issues that affect a community

  4. Verifying online information: concepts, tools and checklists to make sure you get it right

  5. Closed spaces, messaging apps and online ads: learn how to use closed messaging apps like Telegram, WhatsApp or Discord for reporting and understand the ethical issues.

Posts

Effective communications, a road ahead for social organizations

The challenge that many organizations face in communications is to build content that touches the lives of their audiences. But there is an even bigger challenge; towards the construction of content of joint value, collectively and making impact visible.

Jackeline Pájaro López | 3 min read | Oct 6, 2022

How to measure success of your campaign: Vanity and impact metrics

Your campaign pursues a specific purpose. So, you need to understand whether your actions make the intended impact. In order to do this right, you need the right kind of metrics.

Hive Mind | 2 min read | Jun 14, 2022

Torches of Freedom

Nearly 100 years ago, on Easter Sunday, a group of women with cigarettes in their mouths walked down the most prestigious street in New York - Fifth Avenue, doing what women were not supposed to do – smoking in public, which back in the day was "not appropriate”.

Katarzyna Sadło | 2 min read | Mar 7, 2022