An important element of a communication strategy that works well in the long term is to reach all your target groups with messages that are as personalized as possible. In this article, we show you a method you can use when planning campaigns and posts. Although it will mainly focus on social media channels, the principle can also be applied to email communication.

How can a well-written press article help to develop the profile of your organization? How can you ensure that your organization's message really gets across? Orsolya Hering, communications and PR consultant, answers these questions in her article.

Who and how can I engage to retain my regular donor base?

It is difficult to imagine contemporary right-wing populism–and disinformation campaigns that accompany it–without anti-LGBT narratives. These are truly globalized in scope and come in various localized guises: from the anticolonial homophobia in Central and Western Africa, through Evangelical moral panic focused on healthcare for transgender people in the US, to the Kremlin’s all-time-favorite slogan of failing “gay Europe”. Despite small adjustments made for their diverse targeted audiences, they all seem to share core topics such as falling back to imagined “family values” (i.e. heternormative patriarchy), defending against foreign influence (e.g. secularized Western culture), and finally punishing the hidden enemy within (i.e. demonizing and persecuting LGBT+ communities and their allies).

Why is it important for an NGO to proactively address the issue, how can crisis communication help and what are the most important steps?

There comes a time in the life of many NGOs when they commission a professional crew to produce a video - but what does it look like in practice? What to prepare for and what to avoid?

We live in multilayered, complicated, and complex times. The ambivalence and ambiguity of the world have never been so visible on a daily basis. Alongside growth, development, and positive societal changes, we also observe rising inequalities, human rights violations, and social problems.

A crisis communication plan is a pre-prepared strategy for how an organisation will communicate during unexpected or challenging situations that may negatively impact the organization's reputation.

In this day and age of fast and easy information sharing, it is highly unlikely that any crisis involving your organization will not reach the public or at least your staff. Crisis communications should therefore be one of the core disciplines that every communications team should seriously address.

Tips and tools for SEO and website analysis.

In a world filled with disinformation, building meaningful connections with your audience is more important than ever. This article introduces a series of three short video tutorials by our expert and master trainer, Hubert Sobecki, from the Love Does Not Exclude Association in Poland. Focusing on emotional messages, shared values, and a hopeful future, these videos offer essential communication tips for building a strong and engaged community.

For 31 years MU Theatre has been promoting the performing arts culture in Hungary. Through its programmes, it empowers young and old, civic and grassroots initiatives, and empowers active participation through the arts. They work with community groups and educational institutions to give participants the opportunity to develop their creativity, self-awareness and communication, while becoming members of a vibrant cultural community.

Here are some tips on how to start measuring the effectiveness of your own organizational communication.