There comes a time in the life of many NGOs when they commission a professional crew to produce a video - but what does it look like in practice? What to prepare for and what to avoid?

We live in multilayered, complicated, and complex times. The ambivalence and ambiguity of the world have never been so visible on a daily basis. Alongside growth, development, and positive societal changes, we also observe rising inequalities, human rights violations, and social problems.

The "Kira" project is a Slovak educational initiative using a comic book to depict the ongoing Russian aggression in Ukraine. Targeted at students, the comic aims to fill a gap in the Slovak educational system, where discussions about the war are often absent or minimized. By presenting the story of Kira, a Ukrainian girl who witnesses the destruction of her home and family, the comic aims to make students more resilient to disinformation and encourage critical thinking about the conflict. The project also seeks to counteract the widespread influence of Russian propaganda in Slovakia, particularly among the youth.

A crisis communication plan is a pre-prepared strategy for how an organisation will communicate during unexpected or challenging situations that may negatively impact the organization's reputation.

In this day and age of fast and easy information sharing, it is highly unlikely that any crisis involving your organization will not reach the public or at least your staff. Crisis communications should therefore be one of the core disciplines that every communications team should seriously address.