Giving Tuesday, 28 November 2023, is coming up.
#GivingTuesday is a global movement to have a day where everything is about giving, doing good and celebrating it. The initiative was created to counteract Black Friday and Cyber Monday in America, to encourage people to look out for each other, the underprivileged and disadvantaged, and to help and bring joy to others through donations during the big shopping season.
NGOs know that the end of the year, November-December, is a particularly strong period for donations. Even people who do not pay attention during the year donate at the end of the year.
If you are an NGO running a fundraising campaign in November or are just starting a fundraising campaign, Giving Tuesday is a good way to kick things off. It's a great day to promote your campaign with extra motivational messages, or to kick it off with one.
In this case, potential donors can be further sensitized and motivated with Giving Tuesday-related messages and creative!
It's especially useful when you're looking for content for your fundraising, or even if you're thinking of a one-post appeal: you don't even have to campaign, Giving Tuesday alone is enough of a message, and with a few personalised phrases, you've got a post and content that calls for donations.
Whether you're campaigning or just want some creative content, Giving Tuesday can help you do both.
We want to support all organisations in their communications by providing a ready-to-use toolkit.
You don't need to revamp your fundraising, just support it with motivational and encouraging messages. Donation Day is celebrated worldwide, and the shopping frenzy of Black Friday is a good way to counteract the frenzy with a noble act. Encourage your potential donors to do the same!
Let's help together!
It's cool to give.
Make Giving a Celebration!
A day when the whole world comes together to give.
Join the world's largest donation movement!
Be part of it!
28 November - Save the date!
# together we help
Download the Giving Tuesday logo! Use it in your campaign for posts!
Download the Giving Tuesday stamp! Use it to mark your existing creative this holiday season!
Download the campaign creative and use it in your communication!
Editable, customisable materials: