Are you wondering if a design or copy change impacted your sales? Enter your visitor and conversion numbers to the calculator to find out. The significance calculator will tell you if a variation increased your sales (campaigns), and by how much.
Your campaign pursues a specific purpose. So, you need to understand whether your actions make the intended impact. In order to do this right, you need the right kind of metrics.
Hive Mind | 2 min read | Jun 14, 2022
In campaigning, the problems to solve are rooted in the power balance: who's got it and who hasn’t; who makes the decisions and who is affected by them.
Hive Mind | 2 min read | Jun 6, 2022
When getting ready to design your online campaign, first, you need to understand the scope of the challenge you are tackling. You ought to figure out what IS the specific problem you should address with your campaign and what is its cause.
Hive Mind | 3 min read | Jun 2, 2022
NGOs and activist groups often wish to involve famous people, influencers to their communication to reach a wider audience with their help. However, perhaps even the most open-minded organisations in Hungary would not have thought to ask "Pumped Gabo", originally known for his muscles and senseless partying, to be an ambassador for their cause. A coming of age story or the true face of a previously misunderstood celebrity? We looked at why the bodybuilder-turned-activist’s story works.
Bécser Vera | 5 min read | Apr 7, 2022
Nearly 100 years ago, on Easter Sunday, a group of women with cigarettes in their mouths walked down the most prestigious street in New York - Fifth Avenue, doing what women were not supposed to do – smoking in public, which back in the day was "not appropriate”.
Katarzyna Sadło | 2 min read | Mar 7, 2022
Knowing your audience perfectly well is the cornerstone of every successful communication. So, there are three essential questions you need to get the answers to before you start crafting your campaign. The first one is about who you’re talking to, the second - about their behaviour related to your cause, and then the last one, to look for their motivation.
Hive Mind | 3 min read | Dec 12, 2021
The second podcast of NIOK Foundation and Hive Mind focused on philanthropy as with Thanksgiving and Christmas approaching, another celebration has arrived: Giving Tuesday! Unfortunately the podcast itself is in Hungarian, but for those who are yet to learn this wonderful language, we have collected some tips and thoughts for NGOs from the conversation.
NIOK | 3 min read | Nov 16, 2021