Don't shoot blindly! - How do we measure the reach of our communications well? | Blog

NIOK

Feb 29, 2024

1 min read

Digital Storytelling Online Campaigning

Blog Don't shoot blindly! - How do...

Civilians need to have more and more skills to reach the people who can become their future supporters. In today's media frenzy, you can't just stand out by being an interesting organisation and representing a good cause. That is why it is good for NGO members to keep themselves trained and learn, for example, how to target their audience or how to check whether their campaigns have achieved their objectives.

In the podcast below, you can listen to Judit Szakács-Szekeres, communications officer at the NGO Nem Adom Fel Foundation, and Balázs Ormándlaki, marketing communications expert. The conversation is hosted by Anikó Porkoláb, NIOK Foundation staff member.

Listen to it here! >>

This podcast is made possible with the support of Hive Mind. The Hive Mind community is dedicated to developing media literacy: helping you to recognise misinformation, speak positively to people on critical issues and stay safe in the digital world. You can listen to more of the Hive Mind community's podcasts in Hungarian on this channel and in English on the Hive Mind channel.