Digital Storytelling


  • Keywords:
  • Resilience
  • Digital Storytelling
  • Online Campaigning
  • Personal resilience
  • Organizational resilience
  • Languages:
  • Keywords:
  • Positive Narratives
  • Digital Storytelling
  • Open Data
  • Languages:
  • English
Many parents are unsure or even distrustful of schooling in Hungary, which is understandable, as many of them did not make an independent choice to come to a foreign country whose language and culture they do not fully understand.
  • Keywords:
  • Digital Storytelling
  • Online Campaigning
  • Languages:
  • English
A strong theory of change should be a much more detailed, context-specific articulation of how we theorise that change will happen under a programme. The Workbook is a Step-by-Step Process for Developing or Strengthening Theories of Change and can help work through the process of developing strong theories of change that answer questions about outcomes, entry points, interventions and assumptions.


Don't shoot blindly! - How do we measure the reach of our communications well?

Civilians need to have more and more skills to reach the people who can become their future supporters. In today's media frenzy, you can't just stand out by being an interesting organisation and representing a good cause. That is why it is good for NGO members to keep themselves trained and learn, for example, how to target their audience or how to check whether their campaigns have achieved their objectives.

NIOK | 1 min read | Feb 29, 2024

Trends and Tools to Create Your Story in 2024

The art of storytelling is the oldest art of humanity, its ways of reaching populations have evolved over the centuries. Today, a social organization that wants recognition and support in its processes must know how to tell its mission and purpose in less than 1 minute.

MAKAIA | 2 min read | Jan 26, 2024

"How to Keep Hope Alive in the Darkest of Times: Communicating Ukraine" - a Resiliency Kit Webinar - Key Takeaways

Unlock the power of storytelling with the takeaways from the "How to Keep Hope Alive in the Darkest of Times: Communicating Ukraine" online workshop by Val Voshchevska.

Hive Mind | 2 min read | Dec 15, 2023

You need a story - behind-the-scenes secrets of the best communication campaigns

One of the most recurring problems in the work of NGOs is how to get the message across. Often, developing an annual communications strategy can take up a lot of manpower and time, and a targeted campaign can be particularly challenging. But in almost all cases, coordinated and planned communication is essential to ensure the stable functioning of an NGO.

Bakonyi Anna | 3 min read | Jun 30, 2023

The Power of Positive Narratives for NGOs: How to Inspire and Motivate with Uplifting Stories

Non-Governmental Organisations (NGOs) play a vital role in addressing some of the world's most pressing issues, from poverty and inequality to environmental degradation and human rights abuses. However, the challenges faced by NGOs can be daunting, and it can be difficult to maintain motivation and inspire support from stakeholders. This is where the power of positive narratives can make a significant difference.

Kwame Asante | 3 min read | May 9, 2023

Online Campaigning: Tips and Tricks for Effective Outreach with SEO in Mind

In the digital age, online campaigning is crucial for political and social activism. Whether promoting a political cause, raising awareness about an issue or rallying support for a charity, online campaigning can reach a wide audience and drive real change. To help maximize the impact of your outreach efforts, this article provides tips and tricks for effective online campaigning with a focus on search engine optimization (SEO).

Kwame Asante | 6 min read | May 3, 2023

Challenges for "likes" or death.

It has become increasingly common to read news on the internet where young people participate in viral challenges that have harmful consequences for their health or even for the rest of their lives and those of their families.

MAKAIA | 10 min read | Aug 1, 2022

Online Campaigning: Get into the Crux of the Matter with Problem Tree Analysis

When getting ready to design your online campaign, first, you need to understand the scope of the challenge you are tackling. You ought to figure out what IS the specific problem you should address with your campaign and what is its cause.

Hive Mind | 3 min read | Jun 2, 2022

How to present the news to children without causing them harm? Good examples from Europe.

In the international media market, the children's news programme is a television format with a decades-long history in many countries. This is a complex, mindset-shaping programme aimed at 8-12 year olds. In Europe, the British Broadcasting Corporation's (BBC) “Newsround” and the German Zweites Deutsches Fernsehen (ZDF) “Logo!” are the leading examples.

Mertek Media Monitor | 4 min read | Jun 1, 2022

From trash to activism: how a bodybuilder became Hungary's next green influencer

NGOs and activist groups often wish to involve famous people, influencers to their communication to reach a wider audience with their help. However, perhaps even the most open-minded organisations in Hungary would not have thought to ask "Pumped Gabo", originally known for his muscles and senseless partying, to be an ambassador for their cause. A coming of age story or the true face of a previously misunderstood celebrity? We looked at why the bodybuilder-turned-activist’s story works.

Bécser Vera | 5 min read | Apr 7, 2022

5 things you have not thought of - but are necessary for a successful crowdfunding campaign

If your organization has run a crowdfunding campaign before, you are probably familiar with the basics of campaign planning and online fundraising.

We have collected a few tips that beginner fundraisers often don’t think of, but they could boost your crowdfunding success!

NIOK | 2 min read | Mar 24, 2022

Volunteering, activism, youth - how to engage generation Z?

Hive Mind and NIOK's podcast is curious how active and socially aware Generation Z's young adults are. We caught up with two different organisations that have been successful in engaging young people: Greenpeace Hungary can proudly name many generations of activists and volunteers, while the Amigos for Kids Foundation has only been running for seven years but has already built a very strong community of student volunteers. Based on the podcast we have put together a list of key tips, communication channels to use and activities to organise in orther to successfully mobilise and involve young people.

NIOK | 4 min read | Mar 23, 2022

Building Trust Relationships

What are the values ​​that as organizations and communicators we are promoting to build trust with our beneficiaries and our stakeholders? Building relationships of trust requires a high dose of humility, of seeing people and not just what they represent. Trust is earned by hand, not only by sharing timely and truthful information, but also by establishing permanent communication channels beyond the day-to-day news.

Jackeline Pájaro López | 2 min read | Mar 18, 2022

What makes a powerful story?

An engaging storytelling ability is crucial to catch the attention of an ever-distracted audience. The best stories share the same essential elements, arranged in a specific order to gradually build tension, that makes us want to find out what happens next. Let’s learn together how to build a powerful story that our audience won't be able to keep their eyes off!

Hive Mind | 4 min read | Dec 12, 2021

When logic alone does not decide… How to persuade your audience to look at things from a different perspective?

You’ve got a good reason to do what you do, but how can you present this reason in a compelling way to those who think differently? This is where the persuasion (learning with an emotional dimension) comes in.

Hive Mind | 4 min read | Dec 12, 2021

5 steps to reach your audience by discovering what really matters to them

It’s only by learning what really counts for your audience and why it does, that you can really figure out what kind of communication will be in alignment with their needs and values.

In order to identify their behaviour, their beliefs behind it, or the emotional drivers, try out the Mapping Technique.

Hive Mind | 3 min read | Dec 12, 2021

Three questions you need to ask about your audience

Knowing your audience perfectly well is the cornerstone of every successful communication. So, there are three essential questions you need to get the answers to before you start crafting your campaign. The first one is about who you’re talking to, the second - about their behaviour related to your cause, and then the last one, to look for their motivation.

Hive Mind | 3 min read | Dec 12, 2021

4 strategies to counteract narratives you find malicious

Have you ever found yourself trying to shape your communication strategy when the cause you’re pleading is surrounded by strong narratives dominating the public sphere with stories full of disinformation, propaganda, or even hatred?

It’s like playing chess with a demanding opponent: you have to pick the right strategy in order to win.

Read on to find out which strategies prove the most effective...

Hive Mind | 2 min read | Dec 12, 2021

From Projects and SMARTs to Personas and Storytelling - a webinar recording on Building Positive Narratives

On September 28-30, TechSoup held a three-day campaign, focused on teaching Digital Storytelling to Nonprofits and NGOs entitled "Lights, Camera, Take Action!". Its aim was to help organizations learn the basics of effective, impact storytelling during three days filled with online workshops led by top experts in the sector. Hive Mind was present there, too, and we are especially proud of the webinar session that was run as part of the event by our Polish Master Trainer and Localisation Expert on Building Positive Narratives, Hubert Sobecki.

Dominika Uzar | 1 min read | Oct 8, 2021

Lights, Camera, #TakeAction!

On September 28-30, TechSoup will hold a three-day campaign, focused on teaching Digital Storytelling to Nonprofits and NGOs. Join free training today and make an impact with your story!

Dominika Uzar | 1 min read | Sep 15, 2021

"Bro/ Sis, Just Be YOURSELF. I Got Your Back!" - Trailblazing Local Action from Poland

"Bro/ Sis, Just Be YOURSELF. I got your back!" - 1st Community Building Billboard Campaign Targeting Siblings of LGBTIQ+ Persons.

Hive Mind | 2 min read | May 28, 2021