Online Campaigning

Tools

  • Keywords:
  • Online Campaigning
  • Digital marketing
  • Languages:
  • English

Step-by-step instructions, facilitation tips and printable templates for each module of the Campaign Accelerator planning process.

  • Keywords:
  • Online Campaigning
  • Languages:
  • magyar

NIOK Foundation’s platform for CSOs to start their own crowdfunding campaigns. 

  • Keywords:
  • Digital Storytelling
  • Online Campaigning
  • Languages:
  • English

While over time theories of change have become synonymous with simple if/then statements, a strong theory of change should actually be a much more detailed, context-specific articulation of how we *theorize* change will happen under a program. This a Workbook of Step-by-Step Process for Developing or Strengthening Theories of Change which can help stakeholders work through the process of developing strong theories of change that answers the questions about the outcomes, entry points, interventions and assumptions.

Posts

Small Changes Make a Huge Difference: Testing for Impact

Testing and experiments can make a huge difference when it comes to results. The secret to great leadership in campaigning is to be open, and accepting of feedback; in other words: having the growth mindset.

Hive Mind | 2 min read | Nov 3, 2022

Collecting 1% tax in the communication noise - is it worth it?

In NIOK Foundation's latest podcast, we talked about the 1% of personal income tax that can be donated to nonprofits.

Every year in Hungary, more than 20,000 organizations compete for the 1% of tax donated by taxpayers.

NIOK | 4 min read | Oct 28, 2022

The Theory of Change: What Is the Best Strategy to Reach Your Goal?

The Theory of Change is a way to quickly check your assumptions and find the best strategy for reaching your goal. It sums up your goal, strategy and reasoning in one short statement, making the connection between them clear and easy to grasp.

Hive Mind | 3 min read | Oct 26, 2022

Understand and Involve Your Allies with the Empathy Map

If you want to involve more supporters and allies in your campaign or action, you need to learn more about them. The “Empathy Map” is a tool that helps you put yourself in the shoes of others and understand how they perceive the problem you want to solve.

Hive Mind | 2 min read | Oct 17, 2022

4Ws: a Quick Way to Define Your Challenge

It is easy to jump into problem-solving without critically evaluating the problem itself. The 4Ws method is a simple way to explore the problem space and formulate a problem statement, so you actually know what you need to focus on.

Hive Mind | 2 min read | Oct 12, 2022

How to measure success of your campaign: Vanity and impact metrics

Your campaign pursues a specific purpose. So, you need to understand whether your actions make the intended impact. In order to do this right, you need the right kind of metrics.

Hive Mind | 2 min read | Jun 14, 2022

Technology and the Emergence of the New Power

In campaigning, the problems to solve are rooted in the power balance: who's got it and who hasn’t; who makes the decisions and who is affected by them.

Hive Mind | 2 min read | Jun 6, 2022

Online Campaigning: Get into the Crux of the Matter with Problem Tree Analysis

When getting ready to design your online campaign, first, you need to understand the scope of the challenge you are tackling. You ought to figure out what IS the specific problem you should address with your campaign and what is its cause.

Hive Mind | 3 min read | Jun 2, 2022

From trash to activism: how a bodybuilder became Hungary's next green influencer

NGOs and activist groups often wish to involve famous people, influencers to their communication to reach a wider audience with their help. However, perhaps even the most open-minded organisations in Hungary would not have thought to ask "Pumped Gabo", originally known for his muscles and senseless partying, to be an ambassador for their cause. A coming of age story or the true face of a previously misunderstood celebrity? We looked at why the bodybuilder-turned-activist’s story works.

Bécser Vera | 5 min read | Apr 7, 2022

Fundraising without huge resources? It's possible!

You think you don’t have the necessary resources or a sufficient budget to start a fundraising campaign? Yet, it's important for your organization to raise donations? Check out these smart & simple fundraising tips!

NIOK | 3 min read | Mar 24, 2022

5 things you have not thought of - but are necessary for a successful crowdfunding campaign

If your organization has run a crowdfunding campaign before, you are probably familiar with the basics of campaign planning and online fundraising.

We have collected a few tips that beginner fundraisers often don’t think of, but they could boost your crowdfunding success!

NIOK | 2 min read | Mar 24, 2022

Volunteering, activism, youth - how to engage generation Z?

Hive Mind and NIOK's podcast is curious how active and socially aware Generation Z's young adults are. We caught up with two different organisations that have been successful in engaging young people: Greenpeace Hungary can proudly name many generations of activists and volunteers, while the Amigos for Kids Foundation has only been running for seven years but has already built a very strong community of student volunteers. Based on the podcast we have put together a list of key tips, communication channels to use and activities to organise in orther to successfully mobilise and involve young people.

NIOK | 4 min read | Mar 23, 2022

Torches of Freedom

Nearly 100 years ago, on Easter Sunday, a group of women with cigarettes in their mouths walked down the most prestigious street in New York - Fifth Avenue, doing what women were not supposed to do – smoking in public, which back in the day was "not appropriate”.

Katarzyna Sadło | 2 min read | Mar 7, 2022

Three questions you need to ask about your audience

Knowing your audience perfectly well is the cornerstone of every successful communication. So, there are three essential questions you need to get the answers to before you start crafting your campaign. The first one is about who you’re talking to, the second - about their behaviour related to your cause, and then the last one, to look for their motivation.

Hive Mind | 3 min read | Dec 12, 2021

Giving, feeling good and donation as a gateway drug: thoughts from Hive Mind and NIOK’s podcast

The second podcast of NIOK Foundation and Hive Mind focused on philanthropy as with Thanksgiving and Christmas approaching, another celebration has arrived: Giving Tuesday! Unfortunately the podcast itself is in Hungarian, but for those who are yet to learn this wonderful language, we have collected some tips and thoughts for NGOs from the conversation.

NIOK | 3 min read | Nov 16, 2021