Online Campaigning


  • Keywords:
  • Online Campaigning
  • Communication
  • Communication strategy
  • Project management
  • Languages:
  • English

A tool for building creative and transformative advocacy campaigns that engage people in meaningful ways. The Campaign Accelerator offers a collaborative planning process that blends tried and true strategy tools with the best in design thinking, lean start-up principles, and participatory approaches to problem-solving. Your organisation can attend private or public training sessions and receive step-by-step instructions, facilitation tips and printable templates for each module of the Campaign Accelerator planning process.

  • Keywords:
  • Countering Disinformation
  • Online Campaigning
  • Media monitoring
  • Languages:
  • English
  • Română

The Countering Disinformation Narratives After a Year of War in Ukraine project aims to explore, uncover, and map a specific typology of disinformation and narratives circulated in Romania after one year of war in Ukraine in order to raise awareness, inform and advocate for countering disinformation. The project will research which communities are most exposed to this type of misinformation, monitor the media and public space to combat disinformation and assemble a framework that can be useful to colleagues who do fact-checking in other EU states. The project can be used to combat disinformation about the war in Ukraine and ensure that accurate information is shared.

  • Keywords:
  • Countering Disinformation
  • Disinformation
  • Fact-checking
  • Online Campaigning
  • Media monitoring
  • Languages:
  • Română
  • English

The Anti-Western Propaganda mapping project was aimed at exploring and mapping a certain type of propaganda circulating in Romania - anti-Western propaganda - through various methods. The team used special methods of investigative and data-oriented journalism to document the phenomenon and provide specific recommendations for combating it.



We invite you to learn the digital skill of designing, implementing, and developing online campaigns that drive your social organization's objectives within the channels your audience frequents.

MAKAIA | 2 min read | Aug 16, 2023

History of the Homecare Campaign

What needs to be thought through and then re-planned in an advocacy campaign? How is it possible to keep a message alive for years? Can one of the most vulnerable people in the society fight for change? The 'Let's move so they can move!' campaign organiser tells us how it has been built in the fight for public and social recognition of homecare as a job.

Lépjünk, hogy léphessenek! Kh. Egyesület | 16 min read | Aug 16, 2023

Civic issues and opinions in today's Hungarian media space

How do different opinions appear in the media? Is there a place, a space for differences of opinion? What opportunities do we have as civilians to publish our own narratives?

Mertek Media Monitor | 5 min read | Jul 12, 2023

You need a story - behind-the-scenes secrets of the best communication campaigns

One of the most recurring problems in the work of NGOs is how to get the message across. Often, developing an annual communications strategy can take up a lot of manpower and time, and a targeted campaign can be particularly challenging. But in almost all cases, coordinated and planned communication is essential to ensure the stable functioning of an NGO.

Bakonyi Anna | 3 min read | Jun 30, 2023

"Our Viking Village" - a theatre action for underprivileged children

How can a theatre association and a school in a small town work together effectively? How to actively involve overburdened teachers and young people with difficulties beyond school? In February 2023, the NIOK Foundation organised a workshop entitled Acting Locally in partnership with the Hive Mind community. After the training, the selected participants were able to practice what they had learnt in implementing actions with the support of NIOK. The experiences of the Tandem Theatre's Local Impact action are shared below.

Tandem Színház | 10 min read | Jun 30, 2023

Szabad Január - "Free January" campaign - case study

In this article you can find out more about the "Free January" campaign of the Hungarian Civil Liberties Union (TASZ)

Társaság a Szabadságjogokért (TASZ) | 6 min read | Jun 16, 2023

Are you in youth work? communication campaign - case study

The focus of the activities of the Children and Youth Self-Government Association (GYIÖT) is to increase the participation of young people, to develop the Hungarian youth profession and to raise its profile and recognition, typically through non-formal learning methods, with a wide range of programmes, both at national and international level. In this article we present our communication campaign "Are you involved in youth work?"

GYIÖT | 13 min read | Jun 16, 2023

Civil Disobedience and Strike - "Tanítanék" Movement - case study

The results and experiences of the "I would like to teach" ("Tanítanék") movement in 2022 in Hungary

Endrey Mátyás György | 7 min read | Jun 15, 2023

Climate lies and dirty tactics: The damage of online disinformation campaigns

As the world grapples with the increasingly pressing need to address climate change and environmental issues, online disinformation campaigns have emerged as a powerful tool in the manipulation of public perspective, inspiring scepticism, and spreading false information.

Sibongile Ndlovu | 7 min read | Jun 14, 2023

"Invalid question, invalid answer!" - case study

Case study on the "Invalid question, invalid answer!" campaign of Amnesty International Hungary and the Háttér Society

Bakonyi Anna | 6 min read | Jun 13, 2023

A család az család — Family is family

A család az család — Family is family. It seems so self-explanatory, yet this phrase infuriated some while bringing hope to others. But how did this statement become a slogan of a movement for social equality in Hungary?

Szivárványcsaládokért Alapítvány | 4 min read | Jun 13, 2023

#TogetherWithOneAnother campaign

Case study on the Hungarian Civil Liberties Union (HCLU) #TogetherWithOneAnother campaign

Társaság a Szabadságjogokért (TASZ) | 6 min read | May 25, 2023

3+1 image editing tips for NGOs

In this article, we recommend 3+1 image editing programs - including free versions for NGOs - that don't require any complex graphic design skills, just some practice and a little creativity!

NIOK | 4 min read | May 24, 2023

Online Campaigning: Tips and Tricks for Effective Outreach with SEO in Mind

In the digital age, online campaigning is crucial for political and social activism. Whether promoting a political cause, raising awareness about an issue or rallying support for a charity, online campaigning can reach a wide audience and drive real change. To help maximize the impact of your outreach efforts, this article provides tips and tricks for effective online campaigning with a focus on search engine optimization (SEO).

Kwame Asante | 6 min read | May 3, 2023

GA4 comes with a whole new look and more accurate data

At first glance, it may seem daunting to have a different interface, see different data, access everything from a different place, but these changes also bring with them more accurate measurement and greater security. In this article, we'll give you a quick and reliable overview of what changes to expect, what it will mean for website and Google Analytics account managers, and why it's important to make this transition as soon as possible.

NIOK | 6 min read | Apr 25, 2023

How to lead the communication of a charity organisation on Facebook to success. Proven practices for a reliable and consistent presence

When social media communication focuses on activating the audience for a charity purpose or organisation, on increasing reputation and on growing commitment, the creation of the marketing activity's strategy needs professional planning.

Besides the written and visual content of posts, we need to bear in mind the motivations and interests of the local target groups.

Al-Dulaimi Rebeka | 6 min read | Feb 26, 2023

The ways and antidotes of government propaganda

In this article, we describe the transformation of the Hungarian media system after 2010 and what civil organizations and activists can do in this centralised system. In the first half of the article, we will discuss the antidotes, while in the second half we will present the current situation.

The most important function of this highly centralised system is to effectively convey government (and pro-government) messages. It is almost impossible to find an effective and systemic antidote to this incredible volume, but it is worthwhile and important to speak out.

Mertek Media Monitor | 8 min read | Feb 26, 2023

Small Changes Make a Huge Difference: Testing for Impact

Testing and experiments can make a huge difference when it comes to results. The secret to great leadership in campaigning is to be open, and accepting of feedback; in other words: having the growth mindset.

Hive Mind | 2 min read | Nov 3, 2022

Collecting 1% tax in the communication noise - is it worth it?

In NIOK Foundation's latest podcast, we talked about the 1% of personal income tax that can be donated to nonprofits.

Every year in Hungary, more than 20,000 organizations compete for the 1% of tax donated by taxpayers.

NIOK | 4 min read | Oct 28, 2022

The Theory of Change: What Is the Best Strategy to Reach Your Goal?

The Theory of Change is a way to quickly check your assumptions and find the best strategy for reaching your goal. It sums up your goal, strategy and reasoning in one short statement, making the connection between them clear and easy to grasp.

Hive Mind | 3 min read | Oct 26, 2022

Understand and Involve Your Allies with the Empathy Map

If you want to involve more supporters and allies in your campaign or action, you need to learn more about them. The “Empathy Map” is a tool that helps you put yourself in the shoes of others and understand how they perceive the problem you want to solve.

Hive Mind | 2 min read | Oct 17, 2022

4Ws: a Quick Way to Define Your Challenge

It is easy to jump into problem-solving without critically evaluating the problem itself. The 4Ws method is a simple way to explore the problem space and formulate a problem statement, so you actually know what you need to focus on.

Hive Mind | 3 min read | Oct 12, 2022

How to measure success of your campaign: Vanity and impact metrics

Your campaign pursues a specific purpose. So, you need to understand whether your actions make the intended impact. In order to do this right, you need the right kind of metrics.

Hive Mind | 2 min read | Jun 14, 2022

Technology and the Emergence of the New Power

In campaigning, the problems to solve are rooted in the power balance: who's got it and who hasn’t; who makes the decisions and who is affected by them.

Hive Mind | 2 min read | Jun 6, 2022

Online Campaigning: Get into the Crux of the Matter with Problem Tree Analysis

When getting ready to design your online campaign, first, you need to understand the scope of the challenge you are tackling. You ought to figure out what IS the specific problem you should address with your campaign and what is its cause.

Hive Mind | 3 min read | Jun 2, 2022

From trash to activism: how a bodybuilder became Hungary's next green influencer

NGOs and activist groups often wish to involve famous people, influencers to their communication to reach a wider audience with their help. However, perhaps even the most open-minded organisations in Hungary would not have thought to ask "Pumped Gabo", originally known for his muscles and senseless partying, to be an ambassador for their cause. A coming of age story or the true face of a previously misunderstood celebrity? We looked at why the bodybuilder-turned-activist’s story works.

Bécser Vera | 5 min read | Apr 7, 2022

Fundraising without huge resources? It's possible!

You think you don’t have the necessary resources or a sufficient budget to start a fundraising campaign? Yet, it's important for your organization to raise donations? Check out these smart & simple fundraising tips!

NIOK | 3 min read | Mar 24, 2022

5 things you have not thought of - but are necessary for a successful crowdfunding campaign

If your organization has run a crowdfunding campaign before, you are probably familiar with the basics of campaign planning and online fundraising.

We have collected a few tips that beginner fundraisers often don’t think of, but they could boost your crowdfunding success!

NIOK | 2 min read | Mar 24, 2022

Volunteering, activism, youth - how to engage generation Z?

Hive Mind and NIOK's podcast is curious how active and socially aware Generation Z's young adults are. We caught up with two different organisations that have been successful in engaging young people: Greenpeace Hungary can proudly name many generations of activists and volunteers, while the Amigos for Kids Foundation has only been running for seven years but has already built a very strong community of student volunteers. Based on the podcast we have put together a list of key tips, communication channels to use and activities to organise in orther to successfully mobilise and involve young people.

NIOK | 4 min read | Mar 23, 2022

Building Trust Relationships

What are the values ​​that as organizations and communicators we are promoting to build trust with our beneficiaries and our stakeholders? Building relationships of trust requires a high dose of humility, of seeing people and not just what they represent. Trust is earned by hand, not only by sharing timely and truthful information, but also by establishing permanent communication channels beyond the day-to-day news.

Jackeline Pájaro López | 2 min read | Mar 18, 2022

Torches of Freedom

Nearly 100 years ago, on Easter Sunday, a group of women with cigarettes in their mouths walked down the most prestigious street in New York - Fifth Avenue, doing what women were not supposed to do – smoking in public, which back in the day was "not appropriate”.

Katarzyna Sadło | 3 min read | Mar 7, 2022

Three questions you need to ask about your audience

Knowing your audience perfectly well is the cornerstone of every successful communication. So, there are three essential questions you need to get the answers to before you start crafting your campaign. The first one is about who you’re talking to, the second - about their behaviour related to your cause, and then the last one, to look for their motivation.

Hive Mind | 3 min read | Dec 12, 2021

Giving, feeling good and donation as a gateway drug: thoughts from Hive Mind and NIOK’s podcast

The second podcast of NIOK Foundation and Hive Mind focused on philanthropy as with Thanksgiving and Christmas approaching, another celebration has arrived: Giving Tuesday! Unfortunately the podcast itself is in Hungarian, but for those who are yet to learn this wonderful language, we have collected some tips and thoughts for NGOs from the conversation.

NIOK | 3 min read | Nov 16, 2021